Media

Blue Square Ltd.
Betting on quality

Background
Blue Square is one of the largest interactive betting companies in Great Britain. The company has expanded from being a traditional bookmaker at its founding in 1999 to offering customers a multitudeof gaming applications from the card and table games affiliated with casinos to wagers on televised talent shows, award shows and elections.
It continually strives to expand its product range and clients can play online, on mobile phones, through interactive TVs and even with traditional phones. It is part of Rank Interactive Gaming, which has a total of 750,000 customers.
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D&B Winners in Quality Stakes…Again

When D&B won the International Direct Marketing Fair award for best Business List and Data Product for the second year in a row in 2004, then went on to receive the overall new product award for their MarketDirect product, it was not an accident. D&B recognise that the quality of the product delivered to customers is of paramount importance.

Previously D&B had decided to outsource their application development to offshore partners, and needed to ensure that the quality of the products met the standards required by the business and their customers.
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